This red is the official Tennessee state flag color. It reflects both Tennessee and the patriotic values of the rodeo. Red is typically perceived as an aggressive, exciting color.

This blue is also the official Tennessee state flag color. It reflects both Tennessee and the patriotic values of the rodeo. Rich deep blue is also typically perceived as a color used by established and trustworthy venues.

White is a staple and supporting color used throughout. This white is reflective of both the Tennessee state and American flag. White is neutral providing a great background for information as well as providing highlights and accents where needed.

Golden Yellow is drawn from the neon lights of Broadway and the gold used in the Nashville official emblem. Yellows are associated with achievement, power, generosity and abundance. This yellow will be used as an accent and supporting color where relevant.

Turqouise provides a nod to the American west as well as providing a pleasant complementary accent. Perception of turquoise is often one of good fortune, protection, wisdom and calm. This color will be used as an accent where relevant.